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"This was our first run at a weekly live streamed festival series programmed and produced entirely in house and we are very pleased with the response." "Our franchises like "Music Lives" and "Music Lives ON" have been received extremely well by both artists and their fans, which adds significant value to the brands who want to integrate into those franchises," said Robert Ellin, CEO and Chairman of LiveXLive. Sponsorships from brands including Chipotle, Mike's Hard Lemonade and White Claw Hard Seltzer have attributed to the success of the Music Lives ON franchise and led to the 9 week extension.

Launched as an encore to "Music Lives", LiveXLive's wildly successful inaugural 48-hour live stream music festival, "Music Lives ON" is a shortened version of the event that has been airing weekly as a three-hour block on Fridays since May 1, 2020.

Jeremih, Swae Lee, Swae Lee, Bryce Vine, Jelani Aryeh, somegirlnamedanna, Almost Monday, Anabel Englund + more to be announced are among the artists confirmed to perform in the coming weeks. LOS ANGELES, J/PRNewswire/ - LiveXLive Media (NASDAQ: LIVX) ("LiveXLive"), a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced today that it has extended its "Music Lives ON" weekly festival from its original 8-week run to over 17 weeks.